21st Century Gen
Following on from last week’s thoughts – a more general ramble on the “appearance” of tools of today and how CA-Gen stacks up.
We all know how dated the user interface of Gen looks – but does that really affect its productivity ? It certainly affects its image, which pobably in turn affects its’ take-up. Users these days seem to only like and adopt a product if it has some fancy name and is coffee-related 
.
In point of fact, this may have been tried a number of years ago – trying to make a product “Cool” by calling it “Cool” didn’t in my opinion work- using a name like “Advantage…whatever” didn’t work either. Simply because a product has a whizz-bang name doesn’t make it acceptable and attractive to people to consider taking it on.
Yes – all of us within the Gen community know and love Gen for what it can do, but how to promote that message outside the community to widen it and sow the seed that will grow into a large Gen-based tree is difficult to conceive.
Perhaps (as I said last time) focussing on productivity, power, robustness and flexibility is the way to go here rather than focussing on marketing spiel ??
So, keeping the name at CA-Gen for more than a few weeks will probably help – a change of name hardly does anyone any good, least of all a software product !
